After introducing Cholesterol-free Prima Vegetable Oil to the Sri Lankan market, we consolidated our position in this segment by focusing initiatives, especially in the growing, modern trade sector. In the retail sector.
Prima offered a choice to the consumer by pioneering the novel concept of a refill oil sachet to the Sri Lankan market, in addition to already available bottle. This innovation proved to be a very popular as well as a very economical option for the housewife.
In addition to their use in cooking and baking, they’re found in processed foods, including salad dressings, margarine, mayonnaise and cookies.
Common vegetable oils include soybean oil, sunflower oil, olive oil and coconut oil.
Refined vegetable oils were not available until the 20th century, when the technology to extract them became available.
These are extracted from plants using either a chemical solvent or oil mill. Then they are often purified, refined and sometimes chemically altered.
Health-conscious consumers prefer oils that are made by crushing or pressing plants or seeds, rather than those produced using chemicals.